White Stuff has been around for more than 40 years and love doing things differently. It is all about making distinctive clothes, designed in house, with an obsession for quality. Clothes that are for everyone. But don’t look like everyone else’s.
They love natural materials like cotton, wool and linen and they keep an eye on trends but they don't just follow fashion. Because they want their stuff to be worn season after season. And they think it's good to stand out from the crowd.